FOR IMMEDIATE RELEASE
FOUNDERS OF BUZZWORTHY EAST LOS ANGELES BEER BRAND LAUNCH ‘MUNDIAL BEVERAGES’ TO SERVE AS UMBRELLA COMPANY FOR FUTURE BEER, COFFEE AND OTHER VENTURES
FIRST PROJECT IS A NEW EASTSIDE COFFEE BRAND ‘CAFES MUNDIAL’
PREPARATIONS UNDERWAY FOR NEXT RUN OF CERVECERIA MUNDIAL’S HIT BEER RELEASE
EAST LOS ANGELES, CA (February 17, 2020)…East Los Angeles beer brand founder/music industry veteran, Julio Trejo (Cerveceria Mundial, Priority Records, Capitol Records, The 3 Collective) and business partner and wife, Janie Fainsan (Cerveceria Mundial, GameFly), officially launch a new company, Mundial Beverages, to serve as an umbrella corporation for its current beer brand, Cerveceria Mundial, and upcoming ventures, including a new East Los Angeles coffee brand, Cafes Mundial. The first offering on the coffee side is a collaboration roast with popular Eastside foodie destination, Sara’s Market. “We are incredibly excited to partner with Sara’s Market for our first coffee roast. Sara and Steven Valdes are the undisputed leaders of this current foodie revolution happening on the Eastside of LA. They also represent a cool new perspective for supportive Latino entrepreneurship.” He adds, “Our first coffee is called the ‘Eastside Roast.’ It will hopefully end once and for all this debate of what’s the ‘Eastside.’ Look, if you are not East of the LA River…you are not the ‘Eastside. Period.”
Trejo and team are currently gearing up for the latest run of the hit pale ale, “La Codorniz/Quail Pale Ale/QPA” from the beer brand, Cerveceria Mundial, they launched back in April of 2019. It’s expected back in stores by summer of 2020. The return of the QPA will undoubtedly bring some much needed excitement back into the LA beer scene.
Mundial Beverages will tap the talents of its current Cerveceria Mundial strategic partners. Ray Rickey Rivera, co-founder and current president of the largest and most influential homebrew club in the nation, SoCal Cervceros and producer of top annual homebrew festival, Coldxela, will continue his role as VP of Operations. His duties will include the overall day-to-day operations of the Mundial Beverages, including marketing, research and development and overall quality control for both Cerveceria Mundial and Cafes Mundial brands. Fred Llamas will also serve as Director of Sales for the coffee brand in addition to his beer company duties. Llamas has made a name for himself in the homebrew circles around LA and Long Beach for his BookWyrm Brewing releases. He will be in charge of the overall sales strategies for the umbrella company. Mundial Beverages is very lucky to have such heavy hitters on the team and looks forward to exciting times ahead.
For more information, please contact us at firstname.lastname@example.org or (323) 493-9973.
ABOUT CERVECERIA MUNDIAL:
Cerveceria Mundial was founded in East Los Angeles in 2017 with a mission to not only produce incredible California-made beer, but also showcase local music, art, food and life in general with an Angeleno perspective spiked with a little “east of the LA River” multicultural/multilingual flavor. The focus was Mexican AND American culture in English, Spanish and ‘Spanglish.’ The 100% Centennial West Coast style pale ale first received buzz from both beer fans and media alike early this year for being the first Mexican-American pale ale sold in the US. The beer was brewed by Hermitage Brewing Company in San Jose, CA based on a recipe developed by Tim McDonnell (formerly of Highland Park Brewing, Calusa Brewing and currently at Monday Night Brewing). Tim was recently awarded two medals at the Great American Beer Fest in Denver, CO: a gold for “Timbo Pils” from Highland Park Brewing and a bronze for “Last Will and Testament” from Midnight Brewing in Atlanta. The QPA quickly sold out restaurants/bars and at independent retail locations in Southern California.
Downtown Los Angeles based advertising agency, Quantasy, recently held an intimate panel discussion called "Beers & Banter." Cerveceria Mundial co-founder and CEO, Julio Trejo was a panel guest alongside: SoCal Cerveceros Homebrew Club president, Ray Ricky Rivera (also VP of Operations for CM), Crowns & Hops CEO, Beny Ashburn and Eagle Rock Brewery co-founder, Jeremy Raub. The panel gave insight on their respective business and how each navigate the fast changing beer industry. Other topics discussed were the influx of diversity within craft beer, the challenges of building a beer brand and the future of beer in Los Angeles. The panel fielded questions from the audience asking about various things from homebrewing kombucha and beer to strategies for growth and future business plans. The Quantasy staff was a diverse audience of about 50 creatives led by panel moderator Carlos Aguilar. The group was eager to taste the delicious beers on hand and we were happy to share! Eagle Rock Brewery brought a few can selections including: Populist IPA (7% abv), Manifesto Belgian style witbier (5.7% abv), Rosé Gosé vegan kettle sour (4.5%). Also on hand was the award winning homebrew, Botas Blancas, by Los Barbones Cerveceria. The Botas Blancas is a Belgian style witbier brewed with pomelo zest and has quickly become a fan favorite. It took Gold at the San Diego Regionals for the 2019 National Homebrew Competition. Botas Blancas has a total of 7 homebrew awards including 1st place and Best of Show Belgian at the 2019 Romancing The Beer homebrew competition. Also pouring was a Belgian dark and "Lamberto XXVIII" Imperial Porter coming in at 11.9% (pictured below). And of course we had cold cans of CM's flagship QPA on hand! Big thanks to the Quantasy family for having us all out and special thanks to Hurshini Lee and Carlos Aguilar for putting it all together.
We are excited to officially announce the newest member to join our team is the super cool, down to earth, husband, father and avid homebrewer: Fred Llamas! In his new position at CM, Fred will be our Director of Sales. Fred brings with him a deep passion for craft beer and homebrewing along with an extensive background in sales. What really excites us is he is now our main eyes and ears on the ground in Long Beach. What's even cooler than that is he's originally from East LA! Fred has hit the ground running and has already been making an impact in his short time with Cerveceria Mundial. We absolutely love his drive, passion and his unique perspective on the ever changing industry. Fred took time out of his busy schedule to answer a few questions! Read further to learn a little more about him.
CM: In three words describe what it’s like working with Cerveceria Mundial?
FRED: Exciting, informational, creative
CM: As markets become more saturated with new beer brands, how do you see CM carving out its own identity?
FRED: By being unique and genuine, generally speaking, but it starts with great beer. With CM you’ll get a quality, delicious product crafted by people who are socially conscious and want to not only quench the thirst of our community but also celebrate our culture.
CM: Tell us what kinds of skills and expertise you bring to the table? What makes you the right fit for CM?
FRED: I’ve worked in sales for almost 20 years and I’m very confident, with our quality beer and innovative concept, I can get our product sold where we want it to be. I’m the right fit for this team because my professional history is in an area my partners don’t have very much experience with. I’m also extremely passionate about beer. From home brewing it to drinking it, I’ve really hit my stride in the beer world. Doing something on a professional level with beer seems like dream come true.
CM: Name your top 5 go-to beers and why?
FRED: Top 5 beers, tough call because there are so many good ones. Locally, in no particular order, I like John Brown Ale from Liberation, Hidden Hollow from Ten Mile, Dreamsicle IPA and the house stout from Long Beach Beer Lab and Baktuns from Ambitious Ales. Branching out a little wider, I like the beers from LA Ale Works, Smog City, Yorkshire Square, Pure Project, Lord Hobo and...wait, that might be more than 5.
CM: Name a great spot for good suds & good grub in Long Beach?
Fred: All the Long Beach spots have great beer and bring in amazing trucks and pop ups. however, for guaranteed amazing beer AND amazing food, can’t beat LB Beer Lab, although you can’t go wrong with Dutch’s Brewhouse firmly entrenched at #2.
Follow Fred on IG: @chelasmundial_fred
Vista L.A. came out to Xelas to capture the Cerveceria Mundial company launch party. Check out this cool segment featuring founder Julio Trejo and VP of Operations, Ray Ricky Rivera.
EAST LOS ANGELES, Calif. (KABC) -- Cerveceria Mundial calls itself "the first true Mexican-American beer." The "virtual" brewing company's mission is to produce quality, California-made craft beer with an Angeleno perspective spiked with a little "east of the LA River" multicultural/multilingual flavor.
"We're really excited to launch here in Boyle Heights. It was only fitting," said Julio Trejo, founder and co-owner of Cerveceria Mundial. "This beer represents not only the Eastside, but the sub cultures of the Eastside."
"There's a lot of activity happening in Downtown, the South Bay, pretty much all over Los Angeles. But now we're starting to see a legitimate, real deal craft beer scene here in the Eastside."
The new beer company held its launch event at Xelas, a bar in Boyle Heights that's become a popular destination for craft beer fans east of Downtown L.A.
"We feel that it's important to create a platform that embraces Latinos in craft beer and showcase what they're brewing," said Corissa Hernandez, co-owner of Xelas Bar. "In this case, we have someone who's homegrown that we're not going to overlook."
"I think that there's a big void in the market. I didn't think there was enough representation for Latinos," said Trejo. "So I partnered with a friend, and we developed a recipe."
Trejo brought Ray Ricky Rivera on his team as the V.P of Operations. Rivera is a co-founder of the So-Cal Cerveceros, a Latino craft beer homebrew club that has grown to over 150 members.
"We're branding this and promoting this as a Mexican-American Pale Ale," said Rivera. "Technically, that's not a real style. That doesn't really exist, but we're saying, 'Hey, we're Mexican-American. There's not a lot of people like us in the beer industry. This is our Pale Ale.'"
Cerveceria Mundial's first beer named La Codorniz Quail Ale is a tribute to the California state bird. It's available only in cans at select stores throughout Los Angeles.
We absolutely love seeing all the pics of people enjoying our QPA, rocking a Cerveceria Mundial shirt, sticking our stickers on their cars and sharing our beer with their familia and homies. Here are just some of the pics that people have sent us or tagged us on. Be sure to follow our IG page @ChelasMundial and use hashtags: #cerveceriamundial #quailpaleale #qpa. If you post them, we'll share them!
What a day! We are so thankful and appreciative of everyone who braved the heat and navigated the madness of a busy downtown Sunday to be with us for our merch release popup. It was nice to see familiar faces and so many newcomers who will now be able to say, "I was there for the very first pop up shop!" We can't say THANK YOU enough. We had a great time hanging out with everyone, engaging in some fun convos, playing music and popping cans of QPA. If you were unable to make it out, but still want to grab some glassware or a super dope CM t-shirt we have a few left. Just head over to our online store HERE.
Unfortunately, we were too busy hanging out and having a great time with everyone we forgot to snap pics. Here is what we have and we've included our popup playlist below as a bonus.
Playlist For Sunday 7/28/19
1. DJ Jazzy Jeff & The Fresh Prince - Summertime
2. Ice Cube - It Was A Good Day
3. The Pharcyde - Runnin'
4. A Tribe Called Quest - Award Tour
5. A Tribe Called Quest - Scenario
6. Common - The Light
7. The Black Eyed Peas - Joints & Jam
8. Beastie Boys - Sure Shot
9. Beastie Boys - Intergalactic
10. Black Star - Definition
11. Pras - Ghetto Superstar
12. Busta Rhymes - Put Your Hands Where My Eyes Can See
13. Childish Gambino - Redbone
14. Cardi B/Bad Bunnu - I Like It
15. Calle 13 - Atrevete
16. Bad Bunny - MIA
17. Control Machete - Comprendes Mendes
18. Control Machete - Cheve
19. Bardo Martinez - Monte
20. Toy Selectah - Sonidero Compay
21. Mexican Dubwiser - Cumbia of The Great
22. Antibalas - Che Che Cole
23. Jungle Fire - Comencemos
24. Jungle Fire - Firewalker
25. Jungle Fire - Tokuta
26. DJ Nu-Mark - Tropicalifornia
27. Chico Mann - Once In A Lifetime
28. Afrosound - La Pava Congona
29. Quantic & Anita Tijoux - Doo Wop (That Thing)
30. Los Mitico Del Ritmo - Otro Muerde El Polvo
31. Los Miticos Del Ritmo - No Pares Hasta Tener Lo Suficiente
32. Anibal Velasquez Y Su Conjunto - San Jacinto
33. Junior M.A.F.I.A. - Get Money
34. Jurassic 5 - In The Flesh
35. Jurassic 5 - Jayou
36. Jurassic 5 - Concrete Schoolyard
37. Kanye West - Good Life
38. Kali Uchis - After The Storm
39. Byron Lee & The Dragonaires - Express Yourself
40. Cold Girls - It's Your Thing
41. Donovan Careless - Be Thankful For What You Got
42. West Coast Revival - Feelin' Alright
43. Charles Bradley & The Menahan Street Band - The World (Is Going Up In Flames)
44. Charles Bradley & The Menahan Street Band - No time For Dreaming
45. Aloe Blacc - I Need A Dollar
46. Aloe Blacc - Loving You Is Killing Me
47. Raphael Saadiq - Let's Take A Walk
48. Mayer Hawthorne - The Walk
49. Roy Ayers - Coffy Is The Color
50. Roy Ayers - Running Away
51. Eric Burdon & War - Spill The Wine
52. War - Cisco Kid
53. Ozomatli - Cumbia De Los Muertos
54. Ozomatli - Cut Chemist Suite
55. Marcia Griffiths - Don't Let Me Down
56. Sugar Minott - Real Ragamuffin
57. Damian Marley - Welcome To Jamrock
58. Dawn Penn - You Don't Love Me
59. Bob Marley & The Wailers - Jamming
60. Rafi El - Track 5
61. Fosforo - Mano De Dios
62. Manu Chao - Clandestino
63. Fosforo - Watch Your Back
64. Fosforo - Lot's Wife
65. Fosforo - Guerra
66. Nas - Get Down
67. Nas - If I Ruled The World
68. Big Punisher - Still Not A Player
69. De La Soul - Shopping Bags
70. Dead Prez - Hip-Hop
71. DJ Quik - Pitch In Ona Party
72. Gang Starr - Mass Appeal
73. Gang Starr - Dwyck
74. Ice Cube - Check Yo Self
75. 2Pac - California Love
You can now get exclusive Cerveceria Mundial merchandise online! We've got options for everyone, from shirts, crewnecks, glassware to our "Unsecret Society" Members only club. We're sure you'll find something you like. Check out our store and see what we've got!
L.A.Beer Week 2019 was definitely one for the books. As the premiere celebration of independent commercial brewers/breweries, the week long festivities is always highly anticipated by LA beer fans. Thursday June 20th, was no exception. The night marked the official company launch for Cerveceria Mundial, and the first L.A. Beer Week event held by Latinos in Boyle Heights - and it did not disappoint! Xelas owners, Corissa Hernandez and Gabriel Paredes went above and beyond to welcome us and make sure the night was a memorable one. The place was packed, the QPA was flowing and the energy was electric.The amazingly talented Reggae/Ska band The Delirians did what they do best and dropped some gems on all our ears. We can't thank them enough! East L.A. BBQ Co. was serving up some delicious Tri Tip braised with our QPA making for some amazing brisket barbacoa. The support and love from locals, craft beer fans, friends and family was definitely felt, appreciated and very humbling. THANK YOU ALL!
We are getting ready to start sharing our adventures in launching a new beer brand out of East LA from scratch. Our team is literally starting from the bottom and aiming for the top. Stay tuned for all the behind the scenes of the blood, sweat and tears that come with running your own business. You can also follow us on Instagram at @chelasmundial or on Facebook.