FOR IMMEDIATE RELEASE
FOUNDERS OF BUZZWORTHY EAST LOS ANGELES BEER BRAND LAUNCH ‘MUNDIAL BEVERAGES’ TO SERVE AS UMBRELLA COMPANY FOR FUTURE BEER, COFFEE AND OTHER VENTURES
FIRST PROJECT IS A NEW EASTSIDE COFFEE BRAND ‘CAFES MUNDIAL’
PREPARATIONS UNDERWAY FOR NEXT RUN OF CERVECERIA MUNDIAL’S HIT BEER RELEASE
EAST LOS ANGELES, CA (February 17, 2020)…East Los Angeles beer brand founder/music industry veteran, Julio Trejo (Cerveceria Mundial, Priority Records, Capitol Records, The 3 Collective) and business partner and wife, Janie Fainsan (Cerveceria Mundial, GameFly), officially launch a new company, Mundial Beverages, to serve as an umbrella corporation for its current beer brand, Cerveceria Mundial, and upcoming ventures, including a new East Los Angeles coffee brand, Cafes Mundial. The first offering on the coffee side is a collaboration roast with popular Eastside foodie destination, Sara’s Market. “We are incredibly excited to partner with Sara’s Market for our first coffee roast. Sara and Steven Valdes are the undisputed leaders of this current foodie revolution happening on the Eastside of LA. They also represent a cool new perspective for supportive Latino entrepreneurship.” He adds, “Our first coffee is called the ‘Eastside Roast.’ It will hopefully end once and for all this debate of what’s the ‘Eastside.’ Look, if you are not East of the LA River…you are not the ‘Eastside. Period.”
Trejo and team are currently gearing up for the latest run of the hit pale ale, “La Codorniz/Quail Pale Ale/QPA” from the beer brand, Cerveceria Mundial, they launched back in April of 2019. It’s expected back in stores by summer of 2020. The return of the QPA will undoubtedly bring some much needed excitement back into the LA beer scene.
Mundial Beverages will tap the talents of its current Cerveceria Mundial strategic partners. Ray Rickey Rivera, co-founder and current president of the largest and most influential homebrew club in the nation, SoCal Cervceros and producer of top annual homebrew festival, Coldxela, will continue his role as VP of Operations. His duties will include the overall day-to-day operations of the Mundial Beverages, including marketing, research and development and overall quality control for both Cerveceria Mundial and Cafes Mundial brands. Fred Llamas will also serve as Director of Sales for the coffee brand in addition to his beer company duties. Llamas has made a name for himself in the homebrew circles around LA and Long Beach for his BookWyrm Brewing releases. He will be in charge of the overall sales strategies for the umbrella company. Mundial Beverages is very lucky to have such heavy hitters on the team and looks forward to exciting times ahead.
For more information, please contact us at firstname.lastname@example.org or (323) 493-9973.
ABOUT CERVECERIA MUNDIAL:
Cerveceria Mundial was founded in East Los Angeles in 2017 with a mission to not only produce incredible California-made beer, but also showcase local music, art, food and life in general with an Angeleno perspective spiked with a little “east of the LA River” multicultural/multilingual flavor. The focus was Mexican AND American culture in English, Spanish and ‘Spanglish.’ The 100% Centennial West Coast style pale ale first received buzz from both beer fans and media alike early this year for being the first Mexican-American pale ale sold in the US. The beer was brewed by Hermitage Brewing Company in San Jose, CA based on a recipe developed by Tim McDonnell (formerly of Highland Park Brewing, Calusa Brewing and currently at Monday Night Brewing). Tim was recently awarded two medals at the Great American Beer Fest in Denver, CO: a gold for “Timbo Pils” from Highland Park Brewing and a bronze for “Last Will and Testament” from Midnight Brewing in Atlanta. The QPA quickly sold out restaurants/bars and at independent retail locations in Southern California.