We are excited to officially announce the newest member to join our team is the super cool, down to earth, husband, father and avid homebrewer: Fred Llamas! In his new position at CM, Fred will be our Director of Sales. Fred brings with him a deep passion for craft beer and homebrewing along with an extensive background in sales. What really excites us is he is now our main eyes and ears on the ground in Long Beach. What's even cooler than that is he's originally from East LA! Fred has hit the ground running and has already been making an impact in his short time with Cerveceria Mundial. We absolutely love his drive, passion and his unique perspective on the ever changing industry. Fred took time out of his busy schedule to answer a few questions! Read further to learn a little more about him.
CM: In three words describe what it’s like working with Cerveceria Mundial?
FRED: Exciting, informational, creative
CM: As markets become more saturated with new beer brands, how do you see CM carving out its own identity?
FRED: By being unique and genuine, generally speaking, but it starts with great beer. With CM you’ll get a quality, delicious product crafted by people who are socially conscious and want to not only quench the thirst of our community but also celebrate our culture.
CM: Tell us what kinds of skills and expertise you bring to the table? What makes you the right fit for CM?
FRED: I’ve worked in sales for almost 20 years and I’m very confident, with our quality beer and innovative concept, I can get our product sold where we want it to be. I’m the right fit for this team because my professional history is in an area my partners don’t have very much experience with. I’m also extremely passionate about beer. From home brewing it to drinking it, I’ve really hit my stride in the beer world. Doing something on a professional level with beer seems like dream come true.
CM: Name your top 5 go-to beers and why?
FRED: Top 5 beers, tough call because there are so many good ones. Locally, in no particular order, I like John Brown Ale from Liberation, Hidden Hollow from Ten Mile, Dreamsicle IPA and the house stout from Long Beach Beer Lab and Baktuns from Ambitious Ales. Branching out a little wider, I like the beers from LA Ale Works, Smog City, Yorkshire Square, Pure Project, Lord Hobo and...wait, that might be more than 5.
CM: Name a great spot for good suds & good grub in Long Beach?
Fred: All the Long Beach spots have great beer and bring in amazing trucks and pop ups. however, for guaranteed amazing beer AND amazing food, can’t beat LB Beer Lab, although you can’t go wrong with Dutch’s Brewhouse firmly entrenched at #2.
Follow Fred on IG: @chelasmundial_fred