Vista L.A. came out to Xelas to capture the Cerveceria Mundial company launch party. Check out this cool segment featuring founder Julio Trejo and VP of Operations, Ray Ricky Rivera.
EAST LOS ANGELES, Calif. (KABC) -- Cerveceria Mundial calls itself "the first true Mexican-American beer." The "virtual" brewing company's mission is to produce quality, California-made craft beer with an Angeleno perspective spiked with a little "east of the LA River" multicultural/multilingual flavor.
"We're really excited to launch here in Boyle Heights. It was only fitting," said Julio Trejo, founder and co-owner of Cerveceria Mundial. "This beer represents not only the Eastside, but the sub cultures of the Eastside."
"There's a lot of activity happening in Downtown, the South Bay, pretty much all over Los Angeles. But now we're starting to see a legitimate, real deal craft beer scene here in the Eastside."
The new beer company held its launch event at Xelas, a bar in Boyle Heights that's become a popular destination for craft beer fans east of Downtown L.A.
"We feel that it's important to create a platform that embraces Latinos in craft beer and showcase what they're brewing," said Corissa Hernandez, co-owner of Xelas Bar. "In this case, we have someone who's homegrown that we're not going to overlook."
"I think that there's a big void in the market. I didn't think there was enough representation for Latinos," said Trejo. "So I partnered with a friend, and we developed a recipe."
Trejo brought Ray Ricky Rivera on his team as the V.P of Operations. Rivera is a co-founder of the So-Cal Cerveceros, a Latino craft beer homebrew club that has grown to over 150 members.
"We're branding this and promoting this as a Mexican-American Pale Ale," said Rivera. "Technically, that's not a real style. That doesn't really exist, but we're saying, 'Hey, we're Mexican-American. There's not a lot of people like us in the beer industry. This is our Pale Ale.'"
Cerveceria Mundial's first beer named La Codorniz Quail Ale is a tribute to the California state bird. It's available only in cans at select stores throughout Los Angeles.